LO2: Treatment★

My animation product is going to be a cartoon called Petal the Purple Pain in the Neck. 

The animation will be a 2D animation because this is what I have found works best for me in order to achieve the style of animation that I want due to the fact that I can digitally draw all of my own assets. It also is less expensive and time consuming than other options that would allow me to do this, such as cel animation. 

I plan to make my animation between 3 and 4 minutes. This will allow me to include the whole narrative without dragging it out and making it seem forced. I also have the aim of allowing my viewers to de-stress while watching, and this running time will help me to do this because with it being so short, it is easy to follow and doesn't require too much brain power to consume. 

The animation will be about a cat, called Petal, and her owners, a teenage girl and her dad. The animation will mainly focus on the comedic co-dependent relationship between Petal and Dad, despite the constant arguments. The teenage daughter, Holly, will be the peacemaker of the household. The narrative of this episode will be that Petal has been kicked out of the house for misbehaving. There is a dramatic scene of her in the wild, struggling to survive until Holly comes home and lets her in, revealing that she's been in the garden the whole time. 

It will be aimed at females, ages 15-25. They will likely be interested in other animations, such as The Simpsons, Bojack Horseman, Wallace and Gromit or even Bluey. They will also likely be students, in either high school, college or university. The purpose of my animation will be to entertain an audience, but also help them to relax and un-wind after a stressful day, since many of them will be students.